Advances in technology Soap and Print
In this piece of work i will be explaining the differences between Coronatin Street when it first startd in 9th December 1960 and then in colour 3rd November 1969 and then compare it in HD 31st May 2010.
Here is the very first episode of Coronation Street 9th December 1960.
http://www.youtube.com/watch?v=Z_7Z3046_dg
The colour of the scene is black and white which gives the effect that the scene is a run down place, which would only have lower class people living there. The movement of the camera at the beginning is jerky as it was very basic tracking as you can tell by it being not very smooth. They used very basic camera shots to show power by having more people behind someone in an argument showing that, that character is more dominant and a low angle shot making the actor look bigger with power. Coronation street had 20 million viewers each week by using all these skills. Corrie broadcasted twice a week on Wednesday and Friday. The reason for camera movements not being perfect is because they recorded on video tapes. They recorded in colour but were broadcasted in black and white.
Here is the very first episode of coronation Street broacasted in colour 3rd November 1969.
http://www.youtube.com/watch?v=e5MjTO54UNw
The intro is now in colour but a little green making the set look as if it is still a run down place with lower class people as there are lots of houses cramped int such small place. The camera movement has got smoother over the years but is jerky in some parts. In the pub on coronation street instead of skipping to one convosation it slowly pans to another convosation. They have used new skills in lighting, for example some one that is in the wrong will be wearing dark clothes. As someone trying to solve the situation will be wearing lightly coloured clothes.
Here is the very first episode of Coronation Street broadcasted in HD
http://www.youtube.com/watch?v=IdfLn5dHhzI
On 31st May 2010 Coronation street broadcasted there first HD episode.The intro has changed a lot as it is now in HD and the camera movement is still while moving. The set is more like a middle class as it has people walking around on the streets. There are shops and cafe's open with people in them making it look like is more populated and a friendly area. The picture quality of the camera is so much better as it does not have any mishaps such as it being slightly green or fuzzy. They keep the camera shots the same but improve on them by keeping the still while it pans. For example low angle sots making a person look a lot more dominant and having much more power. It took Coronation street 2 years to get an agreement with ITV studios and Avid about the upgrade to HD. Being able to working with Avid picture editors they are able to get materials faster. Further more directors and script editors can add comments directly to camera rushes. I did some research and found a comment from one of the directors working with Avid,
“It’s made life much easier for us all around,” confirms offline editor Dave Williams, “Now, we have access to material as soon as it has been shot, which is mission critical for a show like Coronation Street because of its accelerated production pace.”
Here is the very first episode of Coronation Street 9th December 1960.
http://www.youtube.com/watch?v=Z_7Z3046_dg
The colour of the scene is black and white which gives the effect that the scene is a run down place, which would only have lower class people living there. The movement of the camera at the beginning is jerky as it was very basic tracking as you can tell by it being not very smooth. They used very basic camera shots to show power by having more people behind someone in an argument showing that, that character is more dominant and a low angle shot making the actor look bigger with power. Coronation street had 20 million viewers each week by using all these skills. Corrie broadcasted twice a week on Wednesday and Friday. The reason for camera movements not being perfect is because they recorded on video tapes. They recorded in colour but were broadcasted in black and white.
Here is the very first episode of coronation Street broacasted in colour 3rd November 1969.
http://www.youtube.com/watch?v=e5MjTO54UNw
The intro is now in colour but a little green making the set look as if it is still a run down place with lower class people as there are lots of houses cramped int such small place. The camera movement has got smoother over the years but is jerky in some parts. In the pub on coronation street instead of skipping to one convosation it slowly pans to another convosation. They have used new skills in lighting, for example some one that is in the wrong will be wearing dark clothes. As someone trying to solve the situation will be wearing lightly coloured clothes.
Here is the very first episode of Coronation Street broadcasted in HD
http://www.youtube.com/watch?v=IdfLn5dHhzI
On 31st May 2010 Coronation street broadcasted there first HD episode.The intro has changed a lot as it is now in HD and the camera movement is still while moving. The set is more like a middle class as it has people walking around on the streets. There are shops and cafe's open with people in them making it look like is more populated and a friendly area. The picture quality of the camera is so much better as it does not have any mishaps such as it being slightly green or fuzzy. They keep the camera shots the same but improve on them by keeping the still while it pans. For example low angle sots making a person look a lot more dominant and having much more power. It took Coronation street 2 years to get an agreement with ITV studios and Avid about the upgrade to HD. Being able to working with Avid picture editors they are able to get materials faster. Further more directors and script editors can add comments directly to camera rushes. I did some research and found a comment from one of the directors working with Avid,
“It’s made life much easier for us all around,” confirms offline editor Dave Williams, “Now, we have access to material as soon as it has been shot, which is mission critical for a show like Coronation Street because of its accelerated production pace.”
A printing press is a machine for applying pressure to an inked surface resting upon a print material such as paper or cloth, thereby transferring the ink. Typically used for texts, the invention and spread of the printing press are widely regarded as the most influential events in the second millennium AD, revolutionising the way people conceive and describe the world they live in, and ushering in the period of modernity.
The printing press was first used in the Holy Roman Empire by the German Johannes Gutenberg around 1440, based on existing screw presses. Gutenberg, a goldsmith by profession, developed a complete printing system, which perfected the printing process through all of its stages by adapting existing technologies to the printing purposes, as well as making groundbreaking inventions of his own. His newly devised hand mould made for the first time possible the precise and rapid creation of metal movable type in large quantities, a key element in the profitability of the whole printing enterprise.
The mechanization of bookmaking led to the first mass production of books in history in assembly line-style. A single Renaissance printing press could produce 3,600 pages per workday, compared to forty by typographic hand-printing and a few by hand-copying. Books of bestselling authors like Luther or Erasmus were sold by the hundreds of thousands in their lifetime.
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| This is a printing press from 1811. |
The printing press advanced into the rolling print press.
A rotary printing press is a printing press in which the images to be printed are curved around a cylinder. Printing can be done on large number of materials, including paper, cardboard, and plastic. Substrates can be sheet feed or unwound on a continuous roll through the press to be printed and further modified if required (e.g. die cut, overprint varnished, embossed). Printing presses that use continuous rolls are sometimes referred to as "web presses". Rotary drum printing was invented by Richard March Hoe in 1843, perfected in 1846, and patented in 1847. (Note – Some sources describe Parisian 'Hippolyte Auguste Marinoni', (1823, 7 January 1904) as the inventor of the Rotary printing press.
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| This is a rolling print press |
The rolling print press advanced into electronic print.
Printed electronics is a set of printing methods used to create electrical devices on various substrates. Printing typically uses common printing equipment or other low-cost equipment suitable for defining patterns on material, such as screen printing, flexography, gravure, offset lithography and ink jet. Electrically functional electronic or optical inks are deposited on the substrate, creating active or passive devices, such asthin film transistors or resistors. Printed electronics is expected to facilitate widespread, very low-cost, low-performance electronics for applications such as flexible displays, smart labels, decorative and animated posters, and active clothing that do not require high performance.
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| This is a electronic printer |
Audience needs and lifestyles Print and Soap
Task 1 Some news papers are, The sun, Daily mail, News of the world, Evning standerd, metro, Daily Express, daily telegraph and the daily star.
Task 2 These can all be sepereted into tabliod or broadsheet depending on ehat there main focus is, for example hard news is serious stories and soft news is stuff like celebraties.
Task 3 Some examples of news storys and wether they are hard or soft news; N'Dubz have a No.1 Single. Type of story; Music and it is soft news David cameron makes a speech about Europe; Politics and it would be classed as hard news The cruis ship that sank; Tradgic and it is hard news The Madalin Macan story: Tradgic/Kidnap and it is hard news The London Riots; Tradgic/Theift and it is hard news Katy perry and Russel Brand divorce; Celebratie and it is Soft news
Task 4 The articles are in-depth: Broad sheets Easy to ubderstand language, short words: Tabloids In-depth. Go deeper with stories: broadsheets Cover stories briefly: Tabloids Often physically larger: broadsheets Long articles: Broadsheets Lots of pictures: Tabloids Long Words and sentences: Broadsheets
Task 5 News paper Hard news or soft news Tabloid or broadsheet The sun: Soft Tabloid Daily Maily: Soft Tabloid News of the world: Soft Tabloid Evening standerd: Hard Broadsheet The metro: Soft Tabloid
Task 6 In which cities is the metro avalable?: London manchester where would you find a copy?: Train stations
A. Age- 20+ b. Sex/gender- Both C. Regionality?: big cities D. Class?: middle/ buissness class E. Ethnicity/race?: all
4. were would they read it?: on the train/ bus
5.Hard news or soft news?: both
6.tabloid or broadsheet?: tabloid
7.how many people that read it everyday?: thousands
8.how does the paper get money?: through advertisment
9.More people will read it because it is free 60 seconds to make a list of as many newspaper as you can, The Sun, The Daily Mirror, The Daily Star, The Evening Standard, The Telegraph, The Guardian, Metro, The Daily Express, The Financial Times, The Times
TASK 2 Finish the 2 sentences below, describing in one sentence what Hard and Soft News are: Hard New is serious news - politics/war Soft News is child news (Arts, Celebrities, Entertainment) Try to use these words: Crime, Art, Entertainment, Politics
TASK 3
1. In the first column make a list of 6 types of news story.
2. In the second column, say what types of story it is.
3. In the third column, say if you think the news story is Hard News of Soft News.
4. The first 2 have been done for you.
TASK 4 Read through the following statements/sentences. After each one, write whether you think the statement is true of BROADSHEETS or TABLIODS. The first one has been done for you.
1. The articles are in-depth Broadsheets.
2. Easy to understand language, short words Tabloids.
3. In-depth. Go deeper with stories Broadsheets.
4. Cover stories briefly Tabloids.
5. Often physically larger Broadsheets.
6. Long articles Broadsheets.
7. Smaller size, easier to carry Tabloids.
8. Long words and sentences Broadsheets.
TASK 5 Have a look at the list of newspapers you made for
Task 1. Using your iPOD Touch go to the websites of 6 of these newspapers. Fill in the table below, giving the name of the newspaper, and whether you think they do mainly Hard News or Soft News. Then, write in the third box whether you think the newspaper is a Tabloid or Broadsheet. TASK 6: CASE STUDY: THE METRO NEWSPAPER Using your iPOD Touch, research online for information that will help you answer these questions. Write your work in your book, under the title: “Print Audience Needs and Lifestyles Case Study: The Metro Newspaper Before next week’s lesson, write the questions and answers onto your blog. 1. In which cities is the Metro newspaper available? London, Manchester 2. Where would you be able to find a copy in the morning? Train Stations
3. Whoa re the target audience? Who is the newspaper aimed at? Break down the target audience in terms of: A. Age - between 20 plus B. Sex/gender - both C. Regionality (where in the UK do they live) big cities D. Class/Status (e.g. working class or professionals, like doctors) middle/business class. E. Race/Ethnicity - All
4. Give three examples of when and where people read Metro? on the train/bus, breaks
5. Does the Metro contain Hard News or Soft News? Both,
6. Is the newspaper a Tabloid or a Broadsheet? Why do you say this? Tabloid.
7. How many people read the Metro every day? most people.
8. The Metro is a free newspaper. How is it able to not charge people to read it? They get money through advertisements. 8. How does this being a free newspaper effect how many people read it? As it is free they will get a lot of readers. In modern papers such as metro there is a section where singles will be searching for a partner with a small picture that is not very clear. But on the metro website were singles search for a partner , the picture are alot clearer and there are more and alot more detail about the person due to hyperlinks.
Task 2 These can all be sepereted into tabliod or broadsheet depending on ehat there main focus is, for example hard news is serious stories and soft news is stuff like celebraties.
Task 3 Some examples of news storys and wether they are hard or soft news; N'Dubz have a No.1 Single. Type of story; Music and it is soft news David cameron makes a speech about Europe; Politics and it would be classed as hard news The cruis ship that sank; Tradgic and it is hard news The Madalin Macan story: Tradgic/Kidnap and it is hard news The London Riots; Tradgic/Theift and it is hard news Katy perry and Russel Brand divorce; Celebratie and it is Soft news
Task 4 The articles are in-depth: Broad sheets Easy to ubderstand language, short words: Tabloids In-depth. Go deeper with stories: broadsheets Cover stories briefly: Tabloids Often physically larger: broadsheets Long articles: Broadsheets Lots of pictures: Tabloids Long Words and sentences: Broadsheets
Task 5 News paper Hard news or soft news Tabloid or broadsheet The sun: Soft Tabloid Daily Maily: Soft Tabloid News of the world: Soft Tabloid Evening standerd: Hard Broadsheet The metro: Soft Tabloid
Task 6 In which cities is the metro avalable?: London manchester where would you find a copy?: Train stations
A. Age- 20+ b. Sex/gender- Both C. Regionality?: big cities D. Class?: middle/ buissness class E. Ethnicity/race?: all
4. were would they read it?: on the train/ bus
5.Hard news or soft news?: both
6.tabloid or broadsheet?: tabloid
7.how many people that read it everyday?: thousands
8.how does the paper get money?: through advertisment
9.More people will read it because it is free 60 seconds to make a list of as many newspaper as you can, The Sun, The Daily Mirror, The Daily Star, The Evening Standard, The Telegraph, The Guardian, Metro, The Daily Express, The Financial Times, The Times
TASK 2 Finish the 2 sentences below, describing in one sentence what Hard and Soft News are: Hard New is serious news - politics/war Soft News is child news (Arts, Celebrities, Entertainment) Try to use these words: Crime, Art, Entertainment, Politics
TASK 3
1. In the first column make a list of 6 types of news story.
2. In the second column, say what types of story it is.
3. In the third column, say if you think the news story is Hard News of Soft News.
4. The first 2 have been done for you.
TASK 4 Read through the following statements/sentences. After each one, write whether you think the statement is true of BROADSHEETS or TABLIODS. The first one has been done for you.
1. The articles are in-depth Broadsheets.
2. Easy to understand language, short words Tabloids.
3. In-depth. Go deeper with stories Broadsheets.
4. Cover stories briefly Tabloids.
5. Often physically larger Broadsheets.
6. Long articles Broadsheets.
7. Smaller size, easier to carry Tabloids.
8. Long words and sentences Broadsheets.
TASK 5 Have a look at the list of newspapers you made for
Task 1. Using your iPOD Touch go to the websites of 6 of these newspapers. Fill in the table below, giving the name of the newspaper, and whether you think they do mainly Hard News or Soft News. Then, write in the third box whether you think the newspaper is a Tabloid or Broadsheet. TASK 6: CASE STUDY: THE METRO NEWSPAPER Using your iPOD Touch, research online for information that will help you answer these questions. Write your work in your book, under the title: “Print Audience Needs and Lifestyles Case Study: The Metro Newspaper Before next week’s lesson, write the questions and answers onto your blog. 1. In which cities is the Metro newspaper available? London, Manchester 2. Where would you be able to find a copy in the morning? Train Stations
3. Whoa re the target audience? Who is the newspaper aimed at? Break down the target audience in terms of: A. Age - between 20 plus B. Sex/gender - both C. Regionality (where in the UK do they live) big cities D. Class/Status (e.g. working class or professionals, like doctors) middle/business class. E. Race/Ethnicity - All
4. Give three examples of when and where people read Metro? on the train/bus, breaks
5. Does the Metro contain Hard News or Soft News? Both,
6. Is the newspaper a Tabloid or a Broadsheet? Why do you say this? Tabloid.
7. How many people read the Metro every day? most people.
8. The Metro is a free newspaper. How is it able to not charge people to read it? They get money through advertisements. 8. How does this being a free newspaper effect how many people read it? As it is free they will get a lot of readers. In modern papers such as metro there is a section where singles will be searching for a partner with a small picture that is not very clear. But on the metro website were singles search for a partner , the picture are alot clearer and there are more and alot more detail about the person due to hyperlinks.
Audience needs and lifestyles Soap on Prezi
British cultural changes and Cultural changes
To start off , the music has changed big time it use to be
alot of indie rock , small amount of hip hop and pop. Furthermore the
population has changed in 1990 was 58 million. A massive hit which has
advanced dramatically in the years was sony playstation. The internet
was first available to the public in 1991 and by 1998 130million people
were using the iternet. The massive change over the last quarter of the
year was the price on sweets, mars bar use to cost 20p in 1990 now it
costs 70p. In the last quarter of the year working life changed 67% of
all people were working in service industries, in 1992 56% of people
working with computarised or automated equipment. In 1993 women
started to work alot more than just be house wives the figure of women
reached were over 12 million and there were 15 million men. In Britain
they realised that coal was a massove money maker so in 1994 Britain
had 17,000 coal miners. As the years progressed people started to
realise being self employed made more money than working for a company,
so 12% of people went self employed. Aswell as music , job and
population changing over the last quarter of the century, home life
style has changed 3 out of 4 children's parents were married and in
1991 most houses had a washing machine.
The newspapers in the early 1900's have a front page with royalty. There would not be a any front pages on celebrities or people off of shows such as Britain's got talent or X-factor they would not have any one have a little bit of fame. They thought in the 1900's that royalty was far more important over anyone. Celebrities if they did have a mention in the paper it would never hit front page.
The newspapers in the early 1900's have a front page with royalty. There would not be a any front pages on celebrities or people off of shows such as Britain's got talent or X-factor they would not have any one have a little bit of fame. They thought in the 1900's that royalty was far more important over anyone. Celebrities if they did have a mention in the paper it would never hit front page. In the newspaper from 1930 it is formal.
alot of indie rock , small amount of hip hop and pop. Furthermore the
population has changed in 1990 was 58 million. A massive hit which has
advanced dramatically in the years was sony playstation. The internet
was first available to the public in 1991 and by 1998 130million people
were using the iternet. The massive change over the last quarter of the
year was the price on sweets, mars bar use to cost 20p in 1990 now it
costs 70p. In the last quarter of the year working life changed 67% of
all people were working in service industries, in 1992 56% of people
working with computarised or automated equipment. In 1993 women
started to work alot more than just be house wives the figure of women
reached were over 12 million and there were 15 million men. In Britain
they realised that coal was a massove money maker so in 1994 Britain
had 17,000 coal miners. As the years progressed people started to
realise being self employed made more money than working for a company,
so 12% of people went self employed. Aswell as music , job and
population changing over the last quarter of the century, home life
style has changed 3 out of 4 children's parents were married and in
1991 most houses had a washing machine.
Cultural Changes
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| A newspaper from 1930 |
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| This is a newspaper from 2012 |
The newspapers in 2000's have people trying to get there moment of fame such as Frankie taking drugs and sleeping with a girl while doing x-factor hits front page news. Any racism would hit front page gossip such as Jade as it shocks everyone compared to in the 1900's as segregation between white and black people. The problem would not be as big. But now as Multi-cultural Britain has dropped the segregation and is friends with everyone no matter what race you are, yes there are people that still are racist but they are arrested and punished as this language or behaviour will not be tolerated.
Changes in Content and Changes in Style
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| A newspaper from 1930 |
|
| This is a newspaper from 2012 |
The newspapers in 2000's have people trying to get there moment of fame such as Frankie taking drugs and sleeping with a girl while doing x-factor hits front page news. Any racism would hit front page gossip such as Jade as it shocks everyone compared to in the 1900's as segregation between white and black people. The problem would not be as big. But now as Multi-cultural Britain has dropped the segregation and is friends with everyone no matter what race you are, yes there are people that still are racist but they are arrested and punished as this language or behaviour will not be tolerated.
economic reasons
Changes in Content - Print
The Daily Mail - 1960
In this picture of the Daily Mail - 1960, you can see that there is no colour. Furthermore there is no mention on any celebrities. On the front page they have tried putting as many stories on it as possible. The stories what hit the front cover are about a 16 year old bride saves husband from jail, £1,200m rail write off -Taxpayers to take over seats fares will go up and Britain save Red Crew. The stories are written in depth and are very heavy filled with information on the story.
The Daily Mail - 2012
In this picture of the Daily Mail - 2012, you can see there is good quality picture in colour. In addition there are front cover stories about celebrities. In the Daily Mail 2012 newspaper you can see that there are only 2 stories and a booklet about Alesha Dixon's LA Fitness tips. The stories are not so much in depth writers have realised that it bores the reader and makes them not to stop reading the article.
In this picture of the Daily Mail - 1960, you can see that there is no colour. Furthermore there is no mention on any celebrities. On the front page they have tried putting as many stories on it as possible. The stories what hit the front cover are about a 16 year old bride saves husband from jail, £1,200m rail write off -Taxpayers to take over seats fares will go up and Britain save Red Crew. The stories are written in depth and are very heavy filled with information on the story.
The Daily Mail - 2012
In this picture of the Daily Mail - 2012, you can see there is good quality picture in colour. In addition there are front cover stories about celebrities. In the Daily Mail 2012 newspaper you can see that there are only 2 stories and a booklet about Alesha Dixon's LA Fitness tips. The stories are not so much in depth writers have realised that it bores the reader and makes them not to stop reading the article.
In day time serial stunts and physical action are often violence and big stunts involving explosions, except for climax to a star are often taking place of scene and refered to in dialogue instead of shown. This is because stunts cost a lot of money which soaps do not have the money to do the stunts reguarly. As there is a recession going n it effects soaps to so they can not do stunts every other week.
Multinational Soaps
Eastenders is a multinational soap because it is broadcasted around the world.
Task 1
Eastenders is show in a lot of countries such as Canada, India and Switzerland. The results are not what i expected because i would think only a few countries. I did not expect to find out that India and Canada would watch Eastenders.
Task 2
I think that Eastenders is broadcasted out in other countries to make more money and for the entertainment of their viewers. I believe that all ages watch as it has different age groups and races which will appeal to alot more people as it is about daily lives. The viewers watch it for entertainment and the situations may be happening to them.
Task 3
People watch Eastenders outside of UK on T.V or via the internet. In the UK people watch it on BBC 1 but if you miss a episode you can watch it on the internet or on BBC Iplayer, catch up TV and BBc three. Their viewers can watch it in other countries on internet on the website called broadband choices which is a TV guide website and free to use but some other sites cost money to watch certain programmes. Technology helps there audience to watch eastenders because if they missed a programme they could watch it on the internet. This makes the viewers have an easy option if they are going out to a family meal they could watch the next day. Some countries show Eastenders in subtitle to suit the disabled.
Task 1
Eastenders is show in a lot of countries such as Canada, India and Switzerland. The results are not what i expected because i would think only a few countries. I did not expect to find out that India and Canada would watch Eastenders.
Task 2
I think that Eastenders is broadcasted out in other countries to make more money and for the entertainment of their viewers. I believe that all ages watch as it has different age groups and races which will appeal to alot more people as it is about daily lives. The viewers watch it for entertainment and the situations may be happening to them.
Task 3
People watch Eastenders outside of UK on T.V or via the internet. In the UK people watch it on BBC 1 but if you miss a episode you can watch it on the internet or on BBC Iplayer, catch up TV and BBc three. Their viewers can watch it in other countries on internet on the website called broadband choices which is a TV guide website and free to use but some other sites cost money to watch certain programmes. Technology helps there audience to watch eastenders because if they missed a programme they could watch it on the internet. This makes the viewers have an easy option if they are going out to a family meal they could watch the next day. Some countries show Eastenders in subtitle to suit the disabled.
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